WatersEdge Trading Co.
Embrace Northwoods Living
WatersEdge Trading Company opened as a retail store in 1992, but our roots stretch back to 1938, when the Gervais family established a grocery store, bar, and gas station on this very spot. For decades, we’ve had the pleasure of providing high-quality service to generations of North Shore explorers, building lasting connections with our customers.
A Curated Collection of Excellence
We believe in gear that respects the environment and stands up to the rugged beauty of Lake Superior. From the heritage reliability of Patagonia and KÜHL to the legendary durability of Darn Tough socks, every brand we carry is selected for its quality, sustainability, and North Shore utility. We partner with makers who share our commitment to the outdoors and our love for a life well-lived.
Gear for the Adventure, Gifts for the Soul
Whether you’re gearing up for a thru-hike on the Superior Hiking Trail or looking for a hand-crafted gift that captures the energy of the woods, our inventory is a thoughtful mix of technical performance and local artistry. Discover a unique selection of high-performance outdoor apparel, curated Northwoods books, and hand-picked home goods that bring the essence of the lake into your daily life.
★★★★★
4.8 from 88 satisfied customers
“Hands down the best location around to find unique or hard to find gear, coats, shirts, gloves, etc! Mind you with very fair pricing too! The owner may be one of the nicest and friendliest people around up here, we always stop by each year and make large purchases exclusively there because of this. He loves his business and customers, can’t say enough positive things about this place.”
Dan Maki
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Google Reviews
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“Hubs & I stopped here on our weekend to the North Shore. The guy who was working was super friendly & helpful. They had a ton of cute stuff that wasn’t the typical tchotchke kind.”
Rachel Salkowicz
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Google Reviews
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“This was our favorite shopping experience along the north shore! A wonderful shop with gifts for anyone and customer service unmatched. A delight to meet Nick, and some souvenirs for home make this a must stop!”
Tyson Sinclair
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Google Reviews
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Visit Us on the Big Lake
Located right on Highway 61 in Tofte, we’re more than just a store — we’re a part of the North Shore story. Whether you have a question about our latest inventory or you’re just looking for a local trail recommendation, we’re here to help. We take pride in being your year-round neighbors on the shore. Come get to know the friendly faces behind the counter and see why WatersEdge has been a local staple for generations.
